Tessa Price.

Websites that are accessible, fast, and actually say something.

Madison, Wisconsin  ·  Web design & development

I am a designer, developer, and journalist. For ten years I have built content-first sites for nonprofits, small businesses, and the civic-tech projects working to keep public records public.

Start a project → See selected work
Experience10+ years Build onWordPress, WooCommerce & custom Also writes forTone Madison & Our Lives
Glass Government homepage: a cream public-records library with a large search bar reading Search records, agencies, collections, and live counts of 443 documents and 37 collections.
01 Glass Government
Public records library. Design, build & information architecture.

My current flagship → view the site

§ 02

Selected work

A cross-section: civic-tech platforms, advocacy nonprofits, a labor union, and a small online shop. Every one is built to be usable by as many people as possible.

DeflockDane homepage on near-black: an editorial headline reading Every camera is a contract, a highlighted notice about an upcoming Stoughton surveillance vote, and a count of 19 records requests filed.

02 Civic accountability

DeflockDane

A surveillance-accountability newsroom and live map tracking automated license plate readers across Dane County, built on original public records and OpenStreetMap data.

  • Editorial
  • Data & maps
  • WordPress
  • Accessibility
Visit deflockdane.org →
FOIA Friend homepage: a public-records request assistant with a jurisdiction picker, quick-select chips for Federal FOIA and several states, and agency categories with counts.

03 Product

FOIA Friend

A request-writing assistant that helps journalists, researchers, and residents draft stronger public-records requests using the right laws and agency contacts.

  • Web app
  • Python
  • UX
Visit FOIA Friend →
Trans Advocacy Madison homepage with a trans-flag color band at the top and a serif hero headline reading Trans people belong here. We're making sure everyone knows it.

04 Nonprofit

Trans Advocacy Madison

Website, visual identity, and ongoing content for a community advocacy organization, including bilingual delivery and campaign pages.

  • Brand
  • Content
  • WordPress
Visit transadvocacymadison.com →
Madison IWW homepage set in a typewriter-style monospace face, with the branch badge, a headline reading build militant unionism, and an intro about organizing across trades.

05 Labor

Madison IWW

A bilingual branch site for a labor union, with built-in accessibility controls for text size and contrast, and a distinct typewriter identity.

  • Bilingual
  • a11y toggles
  • WordPress
Visit madisoniww.org →
Stickers by Jade storefront with a textured green logo block and a bold headline reading Personalized Stickers Made with Love, plus a Request a Quote button.

06 E-commerce

Stickers by Jade

My own sticker shop, built end to end: brand, product photography, storefront. Now folded into this site as a catalog and a quote form.

  • WooCommerce
  • Store
  • Brand
See the sticker page →

§ 03

What I actually do

Most projects need all three. I can take one piece or run the whole thing.

01

Design

Brand, layout, and visual systems that stay legible and load fast. I work with your existing colors or build a fresh identity, and accessibility is there from the first sketch.

02

Development

WordPress, WooCommerce, and custom builds. Clean front-end code, sensible content models, and sites you or your team can actually maintain.

03

Words

I am a working journalist. I write the copy, the case, and the content, so the finished site has something worth reading and points people where you need them.

Toolkit

  • WordPress
  • WooCommerce
  • Magento
  • HTML5
  • CSS3
  • SEO
  • Accessibility auditing
  • Responsive design
  • Graphic design
  • Content writing

§ 04  ·  Case study

Pioneer International

The problem
This medical-instrument retailer needed a full overhaul to support a growing online business.
What I did
Co-led the redesign on WordPress and WooCommerce: rebuilt the product catalog, improved navigation, wrote front-end code, and optimized product pages for search.
The new site became their primary sales channel.

§ 05

Selected writing

Reporting and features for Madison and Wisconsin publications. The same instinct for clarity goes into the sites.

Tone Madison

Surviving disaster relief in the wake of the Monona Hills fire

April 29, 2024 Our Lives Magazine

Trans health services canceled

September 1, 2023 Our Lives Magazine

Trans candidate Shepherd Janeway announces MMSD School Board run

January 1, 2022 Our Lives Magazine

Fox News celebrates alliance with TERFs in hate campaign against trans kids

July 1, 2022

More long-form on my Substack, Jade’s Journal.

§ 06

Graphic design

Logos, brand graphics, and print work for organizers and small makers around Madison.

A cluster of Tessa's printed vinyl stickers on a cutting mat, including Free Palestine, Trans Advocacy Madison, a Madison Anarcha Collective mark, a Toad Hill Teachers Union badge, and an illustrated Sunny Ray Creations sticker.
PrintSelected sticker and vinyl designs.
  • 01Trans Advocacy Madison
    Brand graphics and campaign stickers.
  • 02Stop Trans Genocide
    Logo and identity for the campaign.
  • 03Break the Binary
    An independent illustrated design.
  • 04Stickers by Jade
    The full sticker line, design through print.

§ 07

Tessa Price, a person with short curly auburn hair and red glasses, wearing a black leather jacket and smiling.
Tessa Price, Madison, WI

About

I care as much about what a site says as how it looks, and I build both.

I am a web designer, developer, and writer based in Madison, Wisconsin. For more than ten years I have built accessible, content-first websites for businesses, nonprofits, and community organizations on WordPress, WooCommerce, and custom platforms. Being a published journalist shapes how I work: I want every project to be legible, fast, and genuinely usable by as many people as possible.

  • Accessible by default
  • Content-first
  • Built to maintain
  • Honest about scope

§ 08

Available for freelance work this summer

Have a project? Let’s build it.

Tell me what you are making and who it is for. I will tell you honestly how I can help.

Start a project →
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